There are many factors I consider when I did my niche selection:
Are there plenty of good keywords within the niche? Is it profitable? What is the CPC like? How competitive is it?
But I start it all out by considering the things I am interested with, so I make a list of things that I am passionate about, the things I fear and the problems I am having at the moment.
Another important point is what I have read from Yaro Starak FREE Ebook Blog Profit Blueprint
The Two Most Important Questions
Above everything else I see TWO QUESTIONS as the most important when determining a good blog topic. They are –
1. Is there money being made by people/businesses in your niche? (The Money)
2. Can you see yourself years from now still interested in the subject you are about to start a blog about? (Your Passion) – Yaro Starak
In doing the list I try to keep it under 10 items. At this point I don’t need to care if the niche is broad or targeted as I will be sorting it out in my next steps.
Pat Flynn of Smart Passive Income Blog, explain in his post Niche Site Duel 002 – Finding a Profitable Niche: My Process Revealed , the process he did on selecting his niche, here’s an excerpt of it;
- I came up with a list of 7 passions, 7 problems and 7 fears, making sure to stay away from anything that deals with making money online. (Side note: I once won $1,024 on a Blazing 7s slot machine, so I consider 777 to be a lucky number of mine. Hey – nobody said superstition doesn’t play a role in internet marketing.)
- From that list of 21, I selected my top 10 potential markets.
- I did keyword research for each of those markets, hoping to find any related terms that fit my criteria, which I will share in detail below.
- If any related keywords stood out to me, I immediately checked to see if the domain name matching the keyword 100% was available. If the exact match was not 100% available, I moved on to another related term, or another market.
You can read more about his process on the that link above.
But for me I did not spend much time selecting my niche because I already had an idea on the topics I want to tackle even before I bought RankXL niche site course.
To me, this is the most important part of the process, and can mean the difference between a site that makes money, and one that doesn’t.
Analyzing my niche through Keyword Research
Now it’s time to examine and determine if these niche are something that other people are interested in too and what is the search traffic potential for each niche.
I come up with some seed keywords for my niche and look whether there are any related keyword terms that have high search volume, whether there are good keywords within the niche I selected with a big enough search volume that will make pursuing this profitable.
This gives us the best chance to rank our site for the biggest keywords in the niche, get every variation of the phrase, and get on the first page of google and even to rank no. 1
First, go to Google’s Keyword Planner
Link: https://adwords.google.com/KeywordPlanner
This is the main tool I use for all my keyword research, and it’s what I’ll be using throughout this example.
Although using the Keyword Planner for keyword research might be something you’re already familiar with, I’ll really go step-by-step through this in case you don’t have much experience with the Keyword Planner.
Instead of doing a whole number of screenshots, I decided to capture this video that summarizes how to do keyword research in Keyword Planner;
So there you have it! I’ve selected my niche through this keyword research tips and tutorial (if you didn’t watch the video, it’s “Stock Market Investing”) and in the future post I will explain how I selected my domain for my niche.
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OTHER POSTS IN THE NICHE SITE EXPERIMENT SERIES:
Niche Site Experiment 01 – The Plan: Turn AdSense into a Full Time Income
Niche Site Experiment 03 – How To Do A Competitor Analysis
Niche Site Experiment 04: My Content Creation Strategy
Niche Site Experiment 05: How To Build A Website (Before You Add Your Pillar Posts)
Niche Site Experiment 06: Best Way To Get Backlinks That Are High Quality (AND FREE)
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